What is the 100 Project? The 100 project is about the small business owners in Detroit neighborhoods who are working 10-12 hour days as the primary employee, with no foot traffic to the business, no marketing budget, and no website. The idea of 100 project is to transform small businesses in Detroit by getting 100 Detroit neighborhood businesses on the grid.

100 Project began when a team of 3: John Maeda, Justin Dunn, and myself decided to create our first website and to determine the minimal viable product. Our goal was to establish a strong proof of concept that we could scale to the remaining 98 websites.

Learn more about how the 100 Project started here: 

The 100 Project: Can Rebrand Detroit get 100 Detroit Neighborhood Business online?