Archives for May 2017

May 8, 2017 - No Comments!

THE 100 PROJECT: CAN REBRAND DETROIT GET 100 DETROIT NEIGHBORHOOD BUSINESS ONLINE?

What is the 100 Project? The 100 project is about the small business owners in Detroit neighborhoods who are working 10-12 hour days as the primary employee, with no foot traffic to the business, no marketing budget, and no website. The idea of 100 project is to transform small businesses in Detroit by getting 100 Detroit neighborhood businesses on the grid.

100 Project began when a team of 3: John Maeda, Justin Dunn, and myself decided to create our first website and to determine the minimal viable product. Our goal was to establish a strong proof of concept that we could scale to the remaining 98 websites.

Learn more about how the 100 Project started here: 

The 100 Project: Can Rebrand Detroit get 100 Detroit Neighborhood Business online?

May 1, 2017 - No Comments!

REBRAND DETROIT: THE GARDEN BUG DETROIT IS NOW DIGITAL

The seed for Tina’s new business sprouted fourteen years ago in her very own yard. Tina Castle had always loved the outdoors. She started to plant and cultivate her own garden and neighbors started to take notice. When her neighbors began to ask her to plant for them too she said yes.

Over the years Tina grew her landscaping company to about 30-40 customers. She’d handle the design, the planting, and the maintenance. Then, she decided it was time to graduate into a new business: The Garden Bug which is located at 19801 Grand River Avenue in the Historic Grandmont Rosedale community.

The Garden Bug is a seasonal garden center located in the Rosedale Park community. Specializing in indoor and outdoor gardening supplies, gardening education, and organic gardening options. The Garden Bug carries exclusives patio set, a variety of rare perennials, and one of kind pottery from the Pottery Patch.

For more information: https://iam.design/2016/11/10/rebrand-detroit-the-garden-bug-detroit-is-now-digital/